One nice thing about having a blog is that you can promote your friends! My friend Lori has finally agreed to let me post about her business and blog, Lori Danelle, and I just know you are going to love her. She’s giving away something really special today too, so make sure you get to the end of the post and enter! Take it away, Lori!
Hi, I’m Lori! Wife to Nate, Mom to two amazing little girls, ages 5 & 4, a graphic designer, perfectionist, and I make things. All sorts of things.
Together with my husband, we completely remodeled our first house, which I dubbed the Practice House. When our family needs something, my first tendency is always to make it rather than buy it. My youngest daughter has had 3 beds so far in her life, and I’ve made 2 of them — not to mention a 4th that my husband and I have in the works to build soon. We’ve already built the new one for our oldest.
I also cut things out of paper. About 3 years ago I discovered and fell in love with paper cutting. Illustrations are hand cut into these amazingly intricate designs out of a single sheet of paper with just a craft knife. I tend to make all of my projects 10 times more difficult than they probably need to be because of my perfectionism, so this seemingly impossible feat was something I just HAD to try. I was hooked right away.
One night, right before going to bed, I had the idea to try cutting a fingerprint out of paper. Then I fell asleep and completely forgot about it. Luckily, I a few days later I did remember, gave it a try and found that I could indeed successfully cut out a fingerprint. From there it just seemed really obvious that I had to do versions with two prints on a sheet of paper for couples celebrating a wedding or anniversary, and the single style would make a really unique family portrait when all clustered together. Thus Lori Danelle was born.
For the last two years I’ve been working full-time during the day and fulfilling orders at night with a goal of turning this little idea turned business into a full time job. And, as much as I love working with fingerprints, I’ve never lost my desire to create large-scale paper cut illustrations.
Last October, my husband was laid off from his job in construction management and I decided the time was right for me to really start focusing on growing my business. Nate agreed and said he would support me as my “house husband,” taking the roles of cooking, cleaning and getting the girls wherever they needed to go primarily on himself. I started working on and completing several illustrated designs. All-the-while, we continued to discuss what Lori Danelle could be and by Spring, Nate really started to grasp the vision.
I’m a very creative person. It is at my core. Budgets, business plans, legal documents, and schedules. . . not so much. We always knew that as my business grew the first person I would hire would be someone to handle that sort of stuff. But we started to realize that the most ideal candidate for this role was already living under our roof. The majority of what Nate dealt with day-to-day in project management was budgets, contracts, production, quality assurance, and schedules. We had the ideal business partnership sitting in our laps without realizing it!
Since Nate has interjected himself into “my” business, it has really morphed into OUR business — and I couldn’t be more thrilled. I’m free to work in my strengths as a creative, and Nate does the same with visioning, business structure and systems. It’s perfect because while we’re definitely a team and discuss almost every aspect of what we’re doing, we also trust each other with what we’re good at. There’s no competition. We’re just working together to do what we find exciting and best for our family. We’ve even added a weekly feature we call Good Food Friday where Nate, who loves to cook, shares some of the things he’s been creating in the kitchen — and believe me, as the person who gets to taste everything he makes, you really want to try his recipes!!
So, now because of this new partnership, we not only offer the original hand-cut fingerprint paper cuttings, but also a more economically priced laser-cut version, as well as my illustration style designs in hand-cut or screen print options — and we’re currently finalizing details and will begin to offer my illustrations as laser cuts very soon. I’m so excited to be able to share what I create with all of you!
Thank you for sharing a bit of your creative journey with us, Lori! It has been so much fun to see you as you have grown into it!
Lori is giving all of you a chance to win one of her screen prints! I love them all, but this is one of my favorites! Use the Rafflecopter widget below and enter to win this adorable Flapjacks print in your choice of color! Thank you, Lori!